Social media tips for entrepreneurs

“Business & Government” includes more than just business and government here at Main Library. Our collection includes books on education, history, relationships and more. One area of interest to many readers is social media, and you’ll find books covering online etiquette, business models for social media companies, how to use social media to find a job, and other uses.  We also offer a fair number of titles for more casual reading.  Here’s a sample of books you can ask for (summarized by the publishers):

Job Searching with Social Media for Dummies / Joshua Waldman

This guide to using social media to find a job explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking.  It offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search strategies.  Learn how to craft resumes with LinkedIn, video, and more, using Twitter, Facebook, and other sites.


Understanding Social Media: How to Create a Plan for Your Business That Works / Damian Ryan

This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance.  Discover the difference between online relations and social media as well as how to build a compelling social media program.  With social media constantly changing, this is a good resource to help you keep up with the many changes and adjust your platform accordingly.

Ophelia Joined the Group Maidens Who Don’t Float: Classic Lit Signed on to Facebook / Sarah Schmelling

Imagine your favorite classic tales retold in Facebook format, through news feeds and notifications.  What could that do to the rendering of many interpretations of classic literature? Check out this book and see how your favorite tales are reimagined and retold in the light of social media.


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue / Shama Kabani

Kabani, president of the web marketing firm, Marketing Zen, offers an essential guide for using social media tools to help businesses succeed. Tips include how to start, maintain, and grow in marketing strategies; how to identify a target group; and social advertising.  This is the perfect book for those who want to expand their marketing potential.


Traveling the Dark Lanes of America’s Interstates

In the 1950s, the United States embarked on a major public works program to build the interstate highway system. It was hailed as an opportunity to stimulate major growth for the US economy, including a vast number of jobs.  So with support from President Eisenhower and Congress, the construction commenced.  As a result, Americans experienced mobility like never before. But something else began to grow in the shadows of this massive project, namely serial murder.  In Killer on the Road: Violence and the American Interstate, author Ginger Strand links the building of our highways to an assortment of gruesome homicides dating back to the 1950s, starting with Charles Starkweather, the young man who went on a murder spree with his girlfriend throughout Nebraska and Wyoming.   Among the highway-spawned monsters covered in this book are a California man who preyed on female hitchhikers, and the legendary Atlanta Child Murders.  Another noteworthy chapter covers the subject of vanishing truck stop prostitutes. (Although not mentioned in this book, Ohio, and specifically the Greater Akron area, has had experience with this.)

From the early 1980s into the 1990s, at least 8 bodies of prostitutes were found dumped along major Ohio highways.  Authorities speculate that it was the work of a serial killer who solicited sex from women at truck stops.  It was said the suspect went by the handles “Dr. No,” “Stargazer,” and “Dragon” over the C.B. radio when luring women to their demise.  The Akron area was not exempt from this period of macabre handiwork.  First, the body Marcia Mathews of Akron, was dumped along I-71 in Richland county in June 1985.  Then, in July 1986, the badly beaten body of Virginian Shirley Taylor was found at an abandoned rest area on 224 in Medina County.  Another Akron resident, April Barnett, was found murdered and dumped on I-71; this time in Ashland County.  The case remains unsolved.


A Local Nightmare

The other day, I stumbled across an interview with Sam Quinones on the subject of his new book, Dream Land: The True Tale of America’s Opiate Epidemic.   For anyone puzzled and confused by the extent of the heroin epidemic in our very own community, Dream Land reveals the tragic confluence of elements making it happen.  Ohio features prominently in the narrative.  Changes in medical philosophy related to the treatment of pain, pharmaceutical companies hungry for profits, corrupt doctors, well-intended legal measures to shut down pill mills, and tidily efficient entrepreneurial cartel workers supplying low cost heroin to fill the void left by the absence of pain pills are Sam Quinones’ explanation for the raging heroin epidemic in Summit County, throughout Ohio, and the United States.

Fascinating and straightforward, Dream Land explains how all these strands have come together in our very own time and place.  Drug overdoses have become the leading cause of death from injury in Ohio and 35 other states, surpassing motor vehicle related deaths.  The number of drug-dependent newborns has increased 750% in Ohio since 2004.  Delivering moms addicted to opioids is up 841%.

Another recent book which is inciting discussion is Chasing the Scream: The First and Last Days of The War on Drugs by Johann Hari.  Author Hari details the Drug War’s beginnings in the hands of government official Harry Anslinger, first commissioner of the Federal Bureau of Narcotics.  The book explores the conduct of the fight against drugs over the decades as well as various theories about and approaches to treating addiction.

As a response to jails and prisons bursting at the seams with drug offenders, the Justice Department has been urging a hard look at sentencing.  Marijuana is increasingly legal.  It appears that Ohioans will likely vote on it this coming November.    As we become well-informed about the causes and history of drug-related social woes through titles like these, hopefully our society can find and implement some solutions.


More News You Can Use

Avoiding Fraud

Scammers can and will use a variety of tactics to rip you off and take your money. Being aware of the most common types of financial fraud should help you stay protected. Find trustworthy resources that will help you avoid the most common telemarketing, charitable giving and investment scams.

Plan Ahead for Vacations

An overflowing mailbox can attract burglars. Let the U.S. Post Office keep your mail safe while you enjoy your time away on vacation. It’s easy to sign up to have your mail held for you, and delivered to your door when you return.

Trouble with Social Security?

If you need to appeal a Social Security disability decision, you can now:

  • File your appeal online and upload your supporting documents
  • File your appeal even if you’re outside the United States
  • Find a shorter appeals process online
  • Receive quicker decisions from Social Security

If you wish to submit an appeal online, be sure to provide the necessary documents. Learn more about the appeals process here.


Time For a Pop Quiz – U.S. flag

  • What do the three colors on the U.S. Flag stand for?
  • Whose signature was largest on the Declaration of Independence?
  • Other than being a poet, what was Francis Scott Key’s other profession?
  • Can you name the original 13 colonies?

bald eagle July 4Do you enjoy history and learning new things about the United States of America? Celebrate Independence Day by reading up on U.S. history.  Amaze your friends as you confidently discuss the Federalist Papers, hold your own in an argument about the U.S. Flag, or back up your opinions about the role of the Supreme Court.   The more you read about our country, the more you can appreciate the turmoil and accomplishments that the people of our nation have faced and overcome.

Here are some good books to sample:

Don’t Know Much About History – Kenneth C. Davis.  Without being overwhelming, this book offers bits and pieces about American History. It’s a great way to pick up quick knowledge and hopefully make you thirsty to read even more about history.

Seizing Destiny: How American Grew From Sea to Shining Sea – Richard Kluger (Pulitizer Prize winning author).    Learn about the western expansion of United States from the Revolution up through the purchase of Alaska.

A People’s History of the United States – Howard Zinn.   This is NOT a light read, but it is very comprehensive.  This is a history as told from the perspective of the average working person, including immigrants, African Americans, women, etc.

The Everything U.S. Constitution Book – Ellen Kozak.   While this is not scholarly, it is a nice, simple explanation of how the Constitution came to be and what it means.

Federalist Papers – Alexander Hamilton, James Madison & John Jay.  A very important collection of 85 signing image July 4essays that were essential in U.S. History.

Plain, Honest Men: The Making of the American Constitution – Richard Beeman.   The drama of the Constitutional Convention and the creation of the Constitution.

These are just a few of the thousands of books available to help you learn more about the founding and history of the U.S.   Do not be overwhelmed by the abundance of what is available in print and online…gaining knowledge is an unending journey.  Oh…and the answers to the first question in our quiz?

White = purity and innocence

Red= Hardiness and valour


(You can learn more at these websites: and Smithsonian – The Star Spangled Banner.


Summer food program announced by City of Akron

akronSealThe library is sharing the following announcement from the City of Akron:

The City of Akron is again participating in the Summer Food Service Program. Meals will be provided to all eligible youth (18 years and under) and summer day camp programs that meet the income guidelines for reduced-price meals in the National School Lunch Program. Those income guidelines are available upon request. Children who are part of households that receive food stamps or benefits under the Food Distribution Program on Indian Reservations (FDPIR), or Temporary Assistance to Needy Families (TANF), are automatically eligible to receive free meals. The program runs from June 15 through August 13.

(To view a list of meal locations, click on the attachment in the City of Akron’s press release.)

Serving times are subject to change. For more information, contact Audley McGill at 330.375.2821 or


Federal Depository Library Program

Did you know that the Akron-Summit County Public Library is a federal depository which allows us to maintain a collection of Government Documents?  This program, The Federal Depository Library Program (FDLP), was formed by Congress to ensure that the general public has access to information pertaining to government standards which includes topics from the defense, commerce, and agricultural departments,  just to name a few.  The Government Publishing Office says “Information products from the Federal Government are disseminated to these nationwide libraries that, in turn, ensure the American public has free access to the materials, both in print and online.” The program is available at a number of libraries nationwide and even in some United States territories.  Here is a list of some of the departments that publish and provide documents through this program:


A Agriculture
AE National Archives and Records Administration
B Broadcasting Board of Governors
C Commerce Department
CC Federal Communications Commission
CR Civil Rights Commission
D Defense Department
E Energy Department
ED Education Department
EP Environmental protection Agency


Visit or call the Business and Government Division for help locating a Government Document.



Credit Card News

Consumers are starting to notice something different about their new credit cards. Chip technology is replacing the 50 year old magnetic strip.  The U.S. is behind the times compared to much of the rest of the world in adopting chip based transactions. The industry is making the move because of the high cost of fraud associated with the easy to pirate magnetic strip onto counterfeit cards.  The deadline for retail establishments to get up to date converting to this new technology is October of this year. Stores will still be able to accept traditional magnetic swipe purchases, but now will be liable for fraud as a result.

Also in the news, is a survey that finds that consumers will  likely not change their card use habits if rewards were no longer offered. Apparently, the accumulation of rewards is secondary to convenience and dependence on cards for emergency expenses.  Still consumers should shop wisely for cards that fit their needs.  If your current card drops it’s reward program, see if the issuer can offer you some other perk in using their product.  Also, if you carry a balance, always shop for the lowest rate you can find.

Finally, the 1970s punk rock revolution comes to your credit card! Virgin Money is now offering a new line of Sex Pistols themed credit cards “to bring a bit of rebellion in your wallet.”  Richard Branson, the entrepreneur who signed the Sex Pistols to Virgin Records back in the 70s is the one behind the launch of this product.  He claims he wants to help revolutionize banking like he did music.  Anyway, if you carry a balance, that will cost you a whopping variable punk rock APR of 18.9%.


Caring for Caregivers

Well-known mathematician, John Nash, recently died in a motor vehicle crash.  Also killed in the crash was his wife, Alicia.  Recipient of a number of important academic prizes including the Nobel Prize for Economics, Nash is not most recognized as a brilliant mathematician.  He is most well-known as a brilliant mathematician who was severely mentally ill.  John Nash came to most people’s attention as the subject of a biography by Sylvia Nasar as the well as the subsequent film of the same title, A Beautiful Mind.  Despite his gifts, John Nash’s story reminds us of the pain and stress that mental illness places on an individual as well as on his/her family.

John and Alicia divorced in 1963.  After his final hospitalization in 1970, his former wife allowed him to live in her house as a boarder.  Alicia Nash recognized the benefits of stability and a quiet life for a recovering individual, and John continued to improve in this atmosphere.  The two eventually remarried in 2001.

Family members and those who love individuals diagnosed with mental illness serve both themselves and their loved ones best through self-education and self-care.  John Nash’s life hopefully serves to help de-stigmatize mental illness as well as reminding us of the seriousness of living with it for all of those involved.

Akron Summit County Public Library has many books available throughout our collection helpful to family members of those with mental illness.  Listed here are few titles from the Business & Government Department.

The Price of Silence, A Mom’s Perspective on Mental Illness by Liza Long:  Liza Long suddenly gained public attention after the Sandy Hook shootings.  She published an article speaking frankly about her own life as the mother of a severely mentally ill child.  This book expands on the challenges of that experience as well as detailing the current state of mental health care and policy.

My Parent’s Keeper, Adult Children of the Emotionally Disturbed by Eva Marian Brown:  Coining the term ACMI (Adult children of the Mentally Ill), Ms.  Brown follows the lead of the community of Adult Children of Alcoholics.  She recognizes and explores the continuing challenges of those who have grown up with mentally ill parents.

The Burden of Sympathy, How Families Cope with Mental Illness by David A. Karp:  Drawing on his work with families, David Karp strives to help find the elusive balance between offering love and care, and maintaining boundaries that allow for self-preservation.

A prime resource is the National Alliance on Mental Illness ( and our local chapter, NAMI Summit (  NAMI Summit provides family education and support groups, opportunities to meet up with others who have shared experiences.  Both the local and national websites are goldmines of information.  A new offering from NAMI is the free app AIR (Anonymous. Inspiring  Relatable.)  This app offers support and interaction among users, providing different “paths” to choose from.  Choose a path as a person with a mental health condition, or a path for a family member/caregiver.  For more information and instructions on obtaining it, go to


Learn How to Qualify to Have Your Federal Loans Balance Forgiven

Interested in shedding some federal student loan debt? If you plan things just right, there’s a strategy that may work for you. It’s called the Public Service Loan Forgiveness program. Here are the requirements:

  • You must work full-time for a public service employer—a government agency or a non-profit organization. (Not all non-profits qualify.)
  • You must have a qualifying loan and a qualifying repayment plan. (You can restructure both so they meet the requirements.)
  • You must make 120 qualifying payments, all while meeting the points above.

Read this Department of Education blog post for a step-by-step explanation of how to qualify for each requirement.